Meta advertising
Black Reach Media
Meta advertising built around your offer, creative and business goals.
For businesses that want a focused approach to testing and improving paid campaigns.
Visit Black Reach Media
Paul Rammeloooperator, founder, speaker
Seven-figure stores.$1M+ in Meta ads.All self-taught.
I help business owners find what to fix first across their offer, ads, website and follow-up. Practical consulting, and talks built from doing the work.
Self-taught, from the start.
I've been building businesses since I was 18, and I taught myself every part of it.
- StoresI built three ecommerce stores and scaled them to seven figures. That is where I learned what makes an offer sell.
- AdsStores need customers, so I learned paid ads by running them. I've spent more than $1M on Meta ads.
- SystemsThen the work needed to run without me in every step. I've built apps. Now I build AI agents and automations.
So when I look at a business, I start where I learned: the offer, the ads, the website and the follow-up.
Who I help · where I look
Where growth gets stuck
I work with owners who already have sales or enquiries coming in and want to know what to fix first. The review starts with the numbers you already have, then follows a customer from your offer to your ads, your website and your follow-up.
Your website runs through all three: it's where the offer is read, the ad lands and the enquiry starts.
How the diagnostic worksThe offer
Who it’s for · why now
People don't see why it's for them.
I checkWho the page is written for, the reason to buy now, the price next to what people compare it with, and whether the first screen says any of it.
The ads
Spend climbs · sales stay flat
Spend goes up. Sales don't.
I checkSpend, cost per sale and return by campaign over the last 90 days, which creative is carrying the account, and where tracking loses sales.
The follow-up
Lead in · slow reply · gone cold
Leads come in and go cold.
I checkHow fast a new lead hears back, what they hear, how many times you follow up before stopping, and what happens to people who don't buy the first time.
Growth Diagnostic
What you leave with
- CA$1,500 for the standard scope
- One business and one problem we agree on the first call
- A written plan for the next 90 days, in priority order
- One hour with me to walk through it
Doing the work, your ad spend, paid tools and monthly advisory are separate, and only if you want them.
Priority 1
- Why
- Ads get clicks at a normal cost, but the product page never says who it's for or why it beats the cheaper option.
- Action
- Rewrite the top of the product page around one buyer and one reason.
- Owner
- You or your copywriter
- Measure
- Add-to-cart rate from ad traffic
Priority 2
- Why
- More budget would send more people to the same page.
- Action
- Hold the ad budget flat until the new page is live.
- Owner
- Whoever runs your ads
- Measure
- Cost per sale holds steady
Priority 3
- Why
- Creative tests mean more once the page converts.
- Action
- Then test new creative.
- Owner
- Your ad specialist
- Measure
- Cost per sale by ad
My companies
Three companies, each with a clear focus.
I own all three, and you can contact any of them directly. If one fits your plan, I'll say so, and that it's mine.
Managed lead generation
Ring Side Leads
Managed lead generation, from the campaign to the enquiry handoff.
For businesses that need relevant enquiries and a clear process for qualification and follow-up, with campaigns run in accounts they own.
Visit Ring Side LeadsAI agents and automation
Manyhats Automations
AI agents and automations for the work your team repeats.
Connect enquiries, replies and follow-up so less work depends on copying information or remembering the next step.
Visit Manyhats Automations
Speaking
Talks built from doing the work.
For founders, marketing teams, students and community groups. Keynotes, workshops, podcasts and panels, in person in the Lower Mainland or online.
- What $1M in Meta ads taught me about creativeFounders and marketing teams running paid social
- AI agents for a small team, without the hypeOwners who want time back, not a science project
- Self-taught: building a business with no permissionStudents, young founders, career changers
Writing
Start with a guide
Offers and pricing
Where growth gets stuck: the offer, the ads or the follow-up
When a business stalls, the cause is usually the offer, the ads or the follow-up. How to tell which one is yours before you spend more.
5 min read
Meta ads
Facebook ads not converting? Check these five things in order
When Facebook ads are not converting, the ad is rarely the only problem. Check tracking, offer, page, creative and follow-up, in that order.
6 min read
Leads and follow-up
Why good leads go cold, and the boring fixes that work
If you get enquiries but don't close them, the problem is often what happens after the form. Plain fixes for slow replies, lost leads and missing follow-up.
5 min read
Know your margin? The break-even ROAS calculator shows what your ads need to return. More in free tools and checklists.