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I've been building businesses since I was 18, and I taught myself every part of it. I built three ecommerce stores and scaled them to seven figures. Everything here is what I'd tell a founder over coffee: plain, practical, and with sources when I quote a number.
Read these first
Offers and pricing
Where growth gets stuck: the offer, the ads or the follow-up
When a business stalls, the cause is usually the offer, the ads or the follow-up. How to tell which one is yours before you spend more.
5 min read
Offers and pricing
Value proposition examples for business, and a formula to write yours
A value proposition says who it's for, what changes for them and why you. A fill-in formula, before-and-after examples and a quick test to check yours.
6 min read
Meta ads
Facebook ads not converting? Check these five things in order
When Facebook ads are not converting, the ad is rarely the only problem. Check tracking, offer, page, creative and follow-up, in that order.
6 min read
Meta ads
Meta ads ROAS: the formula, your break-even number and real benchmarks
How to work out Meta ads ROAS, find the break-even ROAS for your margins, and why a 'good ROAS' benchmark from someone else's business can mislead you.
5 min read
Leads and follow-up
Speed to lead: why the first hour decides most enquiries
Speed to lead is how fast you reply to a new enquiry. What the research actually found, how to measure your own reply time, and a simple setup to fix it.
7 min read
Where are you stuck?
People don't see why it's for them.
Start with the offer.
Spend goes up. Sales don't.
Start with the ads.
Leads come in and go cold.
Start with the follow-up.
Printable Meta ads, marketing audit and lead follow-up checklists.
ROAS, CPA, hook rate, CASL and the rest, in plain English.
Working with me, speaking, and where the numbers come from.
Rather skip the reading?
Tell me where it's stuck. The Growth Diagnostic finds the biggest leak and gives you a written 90-day plan.