Founder notes
Learning business by doing it, and how to get outside help without wasting money.
4 guides
Founder notes
Keynote speaker fees: what drives the price, and how to budget
Keynote speaker fees depend on the speaker, the format, the prep and the travel. What drives the price, what you get for it, and how to budget for an event.
5 min read
Founder notes
Cost to hire a marketing consultant, and what to ask before you do
What drives the cost to hire a marketing consultant, how a consultant differs from a fractional CMO or an agency, and 10 questions to ask before you sign.
6 min read
Founder notes
How to start a business with no experience: what I'd do first
How to start a business with no experience: pick a problem you can reach, sell before you build, and learn one skill at a time. A plain, step-by-step plan.
5 min read
Founder notes
Learning business by doing it
I've been building businesses since I was 18 and taught myself every part of it. How to pick the next skill, learn it on real work and keep lessons cheap.
5 min read
Rather have someone look at yours?
The Growth Diagnostic checks your offer, ads, site and follow-up, then gives you a written 90-day plan.