Leads and follow-up

6 guides

• Leads and follow-up

  CRM for small business: what it needs to do, and how to set one up

  A CRM for small business is one place for every lead and customer. What it must do, when a spreadsheet is enough, and a simple setup a small team will use.

  6 min read

• Leads and follow-up

  Abandoned cart email examples: a 3-email sequence that doesn't nag

  Abandoned cart email examples you can adapt: a three-email sequence, subject lines and timing, plus the checkout fixes that matter more than any email.

  5 min read

• Leads and follow-up

  CASL compliance checklist: email and texts for small business

  A plain CASL compliance checklist for Canadian small businesses: express and implied consent, what every message needs, unsubscribes, fines and records.

  5 min read

• Leads and follow-up

  Lead follow-up emails: 6 templates and how often to send them

  Six lead follow-up email templates for service businesses, how often to follow up with leads, and when to stop. Plain wording you can copy and change.

  6 min read

• Leads and follow-up

  Speed to lead: why the first hour decides most enquiries

  Speed to lead is how fast you reply to a new enquiry. What the research actually found, how to measure your own reply time, and a simple setup to fix it.

  7 min read

• Leads and follow-up

  Why good leads go cold, and the boring fixes that work

  If you get enquiries but don't close them, the problem is often what happens after the form. Plain fixes for slow replies, lost leads and missing follow-up.

  5 min read