Free tools and checklists
No sign-up. The calculators run in your browser, and each checklist is a first pass you can do yourself in under an hour.
Calculators
Break-even ROAS calculator
The ROAS and cost per purchase you need before Meta ads make money, and what your current ads earn.
Meta ads budget calculator
A daily ad budget worked out from your cost per result, or what a budget you already have can buy.
Printable checklists
Meta ads checklist
A printable Meta ads checklist for small businesses: tracking, offer, creative, budget and the numbers to check before you spend more on Facebook and Instagram ads.
18 checks in 6 sections
Marketing audit checklist
A printable marketing audit checklist for small businesses. Check your offer, website, ads, follow-up and numbers in one sitting and find the biggest leak first.
19 checks in 5 sections
Lead follow-up checklist
A printable lead follow-up checklist: one inbox for every lead, a reply-time target, follow-up timing, after-hours replies and Canadian anti-spam basics.
17 checks in 5 sections
Want me to run the full review for you?
The Growth Diagnostic goes through all of it with your real numbers and gives you a written 90-day plan.