Writing
Notes on where growth gets stuck and what to do about it. No hacks, no guarantees.
AI agents for a small team: where to start, and what to leave alone
A practical way for a small team to pick its first AI agent or automation: what's worth handing over, what isn't yet, and how to start without a big budget.
Before you raise your Meta ad budget, check these first
More budget makes good ads better and bad ads more expensive. What to check in your Meta account, creative and landing page before you scale spend.
I've been building businesses since I was 18 and taught myself every part of it. How to pick the next skill, learn it on real work, and avoid the expensive lessons.
Where growth gets stuck: the offer, the ads or the follow-up
When a business stalls, the cause is usually the offer, the ads or the follow-up. How to tell which one is yours before you spend more.
Why good leads go cold, and the boring fixes that work
If you get enquiries but don't close them, the problem is often what happens after the form. Plain fixes for slow replies, lost leads and missing follow-up.