Offers and pricing
What you sell, how you say it and what you charge. Many growth problems start here, before a single ad runs.
6 guides
Offers and pricing
Customer research questions: 25 to ask before you change anything
25 customer research questions to ask buyers and people who didn't buy, how to run the conversation without leading anyone, and how to turn answers into fixes.
5 min read
Offers and pricing
How much should I charge for my services? A simple pricing method
How much should you charge for your services? Work out your floor, check the market, price on value, then package it. A step-by-step method with a worksheet.
6 min read
Offers and pricing
Landing page vs product page: which one should your ads send people to?
Landing page vs product page: what each one is for, when to send ad traffic to each, and the one rule that matters most. With a side-by-side comparison.
5 min read
Offers and pricing
Why is my Shopify store not getting sales? 9 things to check, in order
Why is your Shopify store not getting sales? Usually traffic, the offer or the checkout. Nine checks in the order I'd run them, with what each number tells you.
6 min read
Offers and pricing
Value proposition examples for business, and a formula to write yours
A value proposition says who it's for, what changes for them and why you. A fill-in formula, before-and-after examples and a quick test to check yours.
6 min read
Offers and pricing
Where growth gets stuck: the offer, the ads or the follow-up
When a business stalls, the cause is usually the offer, the ads or the follow-up. How to tell which one is yours before you spend more.
5 min read
Rather have someone look at yours?
The Growth Diagnostic checks your offer, ads, site and follow-up, then gives you a written 90-day plan.